Best Practices for your Payment/Checkout Page

Do you know the key-point of an online shopping process?

Absolutely, checking out!

You got the attention of the buyer and your products are inside their shopping cart. But they have not purchased it yet! This very point, cart abandonment, keeps e-commerce site owners awake at every single night.

How to Avoid Cart Abandonments

The latest researches show that upto of 70% of online shoppers abandon their order processes in payment pages? Call it boredom in entering their card details within forms or usage of the checkout page as a storer for favorite items, many online shoppers have this habit which is quite unpleasant for businesses. Although it is impossible to clear cart abandonments completely, there are some paths that you can follow to reduce them. Let’s see what we can do to optimize your checkout page into something user-friendly, reliable and loveable.

Initially, we need to underline the reasons why customers abandon checkout to detect the common mistakes about designs, shipping and payment options.

Hot Tips for Your Checkout Page

Keep it minimalistic!

Let your customers focus on checkout. Avoid placing navigation, blinking icons and distracting colors. Despite this, you may use your shipping details or trust stars from TrustPilot rating. Also remember that 70% of online shopping payments are done on mobile devices. Therefore, it is extra important to create a mobile-friendly website with no header, footer and menu options in the checkout page. In addition, you can ease addition and removal of items which will keep your buyer on the checkout page. Focus on the fact that shaping a convenient, explanatory and simple process is your main objective.

Add various checkout tabs to your website!

According to CRO (Conversion Rate Optimization), customers do not want to spend time looking for ‘’Checkout’’ buttons. The easier they find these buttons, the more likely they’ll take action. How about offering your customers the opportunity to continue shopping on your checkout page. You need to make the two options in different colors to optimize a smooth shopping experience.

Mention about your product!

Our aim is to keep the customer inside and informed. A short explanation about colors, sizes and variants can prevent distraction. Additionally, you can offer related products on your payment page. For instance, you can offer matching earrings for the customer who purchases a necklace. In this way, it is much easier than to start shopping all over again for customers. Plus, you may sell more products by this way.

Underline customers’ profits!

Showing how much they paid less and convincing them that the deal was in their best interest will give customers comfort and more trust before finalising that purchase.

Avoid extra fees and costs!

Searches show that one of the biggest reasons to abandon carts are the surprising fees in the final page. Additional shipping fees, payment fees and different installment prices can easily bother indecisive customers.

Free-shippers always win!

It is naturally expected that free shipping would make customers more likely to shop online. It can be a smart move to provide free shipping if your profit margin allows. At least, you may offer free shipping when the buyer spends a pre-decided amount. Moreover, for the sake of transparency, you can provide an estimated shipping duration. Although you may think it is tiny, your attitude will create invaluable brand trust.

List a great selection of payment methods!

Do not limit your shoppers with only debit and credit cards, but serve a wide variation of payment options. These days, digital wallets are one of the most preferred ways to purchase goods online. Jeton, PayPal Checkout, Google Pay, AliPay, Neteller, Skrill, Klarna, GiroPay and Sofort are the most demanded ones, however enabling gift cards, virtual cards and SEPA transfers can also improve your chances of making a sale during checkout.

Once you renovate your payment page according to the above mentioned specifications, you will witness your cart abandonment percentage go down apparently. You might also want to glance at the prestigious and successful e-commerce sites. Therefore, it will be easier to find your mistakes and correct them.

Our company, Jeton has been chosen by multiple leading companies in order to serve a functional and secure payment alternative for their customers.

Create a Jeton Business account today and benefit from our numerous advantages and 24/7/365 solution-oriented customer service.

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