Best Practices for your Payment/Checkout Page

Do you know what the most essential part of an online shopping process is? 

If you didn’t, it is, without a doubt, the checkout! 

You’ve captured the buyer’s attention, and your products are now in their shopping cart. However, they have not yet purchased the said products and/or services! Cart abandonment is one of the issues that keep e-commerce site owners awake at night. 

How to Avoid Cart Abandonments

According to recent research, up to 70% of online shoppers abandon their order processes on payment pages. Call it boredom in entering their card details into forms or using the checkout page as storage for favourite items, but many online shoppers have this habit, which is quite unpleasant for businesses. Although it is impossible to eliminate cart abandonment completely, there are some steps you can take to reduce them. Let’s see what we can do to make your checkout page more user-friendly, dependable, and enjoyable. 

To detect common mistakes with designs, shipping, and payment options, we must first highlight the reasons why customers abandon checkout. 

Checkout Page Hot Tips 

Keep it simple!

Allow your customers to concentrate solely on the checkout process. Avoid using navigation, blinking icons, or distracting colours. Regardless, you can use your shipping information or TrustPilot trust stars. Remember that 70% of online payments are made using mobile devices. As a result, it is critical to create a mobile-friendly website with no header, footer, or menu options on the checkout page. Furthermore, you can make adding and removing items easier, which will keep your buyer on the checkout page. Keep in mind that your primary goal is to create a convenient, explainable, and simple process.

Add Various Checkout Tabs to Your Website!

Customers, according to CRO (Conversion Rate Optimisation), do not want to spend time looking for ”Checkout” buttons. The easier it is for them to find these buttons, the more likely they are to act. Consider giving your customers the option to continue shopping on your checkout page. To ensure a smooth shopping experience, make the two options in different colours.

Mention Your Product!

Our goal is to keep the customer inside and informed. A brief explanation of the colours, sizes, and variations can help to avoid distraction. You can also include related products on your payment page. For example, if a customer buys a necklace, you can offer matching earrings. It is much easier to do this than to start looking for customers all over again. You may also sell more products this way.

Highlight Your Customers’ Profits!

Customers will feel more at ease and trusting if they can see how much less they paid and are convinced that the deal was in their best interests. 

Avoid Extra Fees and Costs!

According to searches, one of the most common reasons for cart abandonment are the unexpected fees on the final page. Additional shipping fees, payment fees, and different instalment prices can easily irritate indecisive customers. 

Free-Shipping is Always a Win!

Customers are more likely to shop online if they receive free shipping. If your profit margin allows it, offering free shipping can be a wise decision. At the very least, you could provide free shipping if the buyer spends a certain amount. Furthermore, for the sake of transparency, you can provide an estimated shipping time. Although you may think it is insignificant, your attitude will create invaluable brand trust.

Include a Wide Range of Payment Methods!

Instead of only accepting debit and credit cards, offer a variety of payment options. Digital wallets are now one of the most popular methods of purchasing goods online. Among the most popular of these methods is your trustworthy partner in payments, Jeton. However, enabling gift cards, virtual cards, and SEPA transfers can also improve your chances of making a sale during checkout.

When you redesign your payment page in accordance with the aforementioned specifications, you will notice a decrease in your cart abandonment percentage. You should also take a look at the prestigious and successful e-commerce sites. As a result, it will be simpler to identify and correct your errors.

Jeton has been selected by a number of leading companies to provide a functional and secure payment option for their customers.

Create a Jeton Business account today to take advantage of our numerous benefits and 24/7/365 solution-oriented customer service. 

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