Due to the obligations brought by the Covid-19 restrictions, our consumer habits began to change. We started making cash because it was not hygienic, online shopping because we could not go to the market, and contactless payments. After all, we could not approach or touch anyone. It is obvious that the pandemic has had a huge impact on our lives. Let’s see together what has changed in our lives and will continue to change.
Transition to digital
The migration to digital has accelerated substantially in recent months across all industries. Virtual appointments increased by a factor of 10 in just 15 days. Disney+ created a membership base in five months that took Netflix seven years to reach. Remote working, studying, and purchasing have all risen in popularity. Before the epidemic, people’s reliance on digital was expanding, and a significant portion of that internet penetration is projected to continue when the virus is finished.
Reduction in spending
The rise in online purchasing hasn’t compensated for the overall drop in consumer expenditure. People say their household income has decreased as a result of the crisis, and 40% say they are cutting back on their expenditures. They are also starting to save money and therefore they don’t want to buy much. Consumers are spending less on frivolous items like clothing, autos, and vacation and more on necessities like groceries and home supplies.
Go for the cheap one
Lots of customers have modified their shopping habits since the crisis began, with one-third attempting a new shopping mode and almost one-third attempting a different retailer. The major reason for this surprising change to alternative companies is value, which might include cheaper pricing, discounts, greater box sizes, or less costly delivery. There has been a shift toward less-priced items.
Increased time spent at home
Only about a third of customers engage in typical out-of-home activities, and the majority of them express fear when they leave the house. Consumer spending mirrors this transition, with more people investing in at-home hobbies like gardening, as well as software and devices for working from home. When people do go out, it’s usually to buy groceries and other needs. By choosing Jeton as your payment method, you can make contactless and secure payments.
Thinking that the economy will not improve
Few people are optimistic that the pandemic will end and the world economy will recover quickly. So it’s no surprise that people are intent on spending less on holiday shopping this year than last year, with nearly half across multiple generations expecting to shop more online
Consumers are more distracted
With the move of daily life to homes, the boundaries between activities that were previously done in different places such as work, rest, entertainment, and exercise began to disappear, causing consumers to be distracted more quickly. Moreover, due to the epidemic, consumers’ expectations from companies are changing, and the expectation that they will make efforts, especially in public health is increasing.