Financial Influencers to Follow in 2021

From saving and budgeting to investing and building a credible portfolio, there’s a whole lot to think about when it comes to finances. Following the right influencers on social media can help you get a deeper insight into complex topics.

There are hundreds of personal finance blogs, but there are always the few that stand out from the rest. This is a niche influencer marketing group that is sure to grow in the coming years.

The Lux Strategist
@theluxestrategist

The Lux Strategist is a savvy New Yorker who clearly spends based on what she values. Her tag line on Twitter is “I save half my income and buy $400 shoes,” so she is all about quality over quantity. If you care about strategic financial planning, being responsible and forward-thinking with your savings and investments, but also, if you like nice things The Luxe Strategist is the perfect platform for you. The idea is to check-off all your goals and obligations first (max out tax-advantaged accounts, put X% into taxable, put X% into a HYSA…), and then go enjoy your $400 shoes! (And hopefully ones you find on consignment for 60%+ off!)

The Financial Diet
@thefinancialdiet

The Financial Diet, started in late 2014 as a personal blog by founder Chelsea Fagan to track her own budget, has since grown into a cross-platform media company and the premier digital destination for young women looking to talk about money.

Hey Berna
@heyberna

Berna is your new type of financial hype woman with a great sense of humour, which is kind of refreshing to see in the financial industry. Berna Anat is the creator of a financial advice video series for young people called Felicia’s Wallet. She saved up to quit her job in January 2018 and has been traveling the world debt-free ever since.

Sherry Saver Spender
@saverspender

The intrigue around Sherry stems from her ability to live the good life. She talks a lot about female empowerment at work, has great fashion sense, and is eco friendly! She has turned her blog into a business and that, in conjunction with her day job, has earned her a net worth of over $500,000 in her early 30s. talks a lot about female empowerment at work, has great fashion sense, and is eco friendly!

Anthony O’Neal
@AnthonyONeal

At age 19, Anthony O’Neal found himself homeless and $35,000 in debt from funding an extravagant college lifestyle on loans and credit cards. Over several years, he worked to eliminate that debt, save money, and turn his life around. Today, he’s the author of several books, including Debt-Free Degree, and The Graduate Survival Guide. You can find him on Instagram and Twitter, dishing out mic-dropping morsels of life and financial advice and sharing the stories of others who have become debt-free.

Humphrey Yang
@humphreytalks

Millennials and Gen Z are not only turning to TikTok for entertainment, they are also using it to educate themselves about personal finance. Humphrey Yang has been using his passion for personal finance to create TikToks that break down concepts like budgeting and investing. He decided to try his hand at TikTok as well after he noticed there weren’t many personal finance creators on the platform. He has amassed more than 1.2M followers so far.

Zero Based Budget

@ZeroBasedBudget

While getting her law degree, Cindy Zuniga racked up $215,000 in debt, mostly from student loans. After graduating, she decided to take control of her finances and paid off her debt within 48 months. During that time, she posted about her journey on Instagram. Today, she uses the account to share her hard-earned personal finance tricks, as well as glimpses into her personal life as a Latina lawyer and budget coach living it up in New York City.


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